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Why "value communication" often fails – and what to do instead.

Why "value communication" often fails – and what to do instead. “I’m already doing value-based selling.” That’s something we hear from sales professionals all the time. And we get it—most sales reps believe they’re communicating value. They might talk about cost savings, productivity gains, or benefits. But there is a kicker.

First and Second Position – and Why It Changes the Way You Talk to Customers

Why most sales conversations fail – and how to fix it. Learn how shifting from a “me-first” mindset to a customer-first perspective can change the game.

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