1:1 Sales Coaching

Your sales team is only as strong as its people. Our 1:1 coaching sessions pinpoint each team member’s weak spots and provide real-world training to improve their skills and performance.
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Why 1:1 coaching matters

Nothing beats 1:1 coaching for driving individual growth.

Led by a seasoned Sales Coach, these sessions target specific issues like breaking through
operational barriers, reaching higher decision-makers, and standing out against aggressive competitors. We don’t just talk theory—we turn it into action.

Turn sales theory into results

Our coaching sessions are laser-focused on your team’s specific challenges, whether it’s navigating tough competition, breaking into higher decision-maker levels, or demonstrating the unique value of your IT solutions.

Boost confidence in Sales Coach toolset

Through hands-on practice and targeted feedback, we build your team’s confidence in using the Sales Coach methods.

Practice on real-life business cases

Practical business cases help your team apply new skills directly to their current challenges, making every lesson immediately relevant.

Elevate individual performance

Help each team member overcome individual obstacles through custom plans and regular, actionable feedback. 

What we work on during 1:1 sessions

Our 1:1 coaching goes hand-in-hand with team training, laser-focused on individual growth and real-world impact. We dig into the challenges your team faces and arm them with the skills to overcome them.

Identifying individual challenges

We start by zeroing in on what’s holding each team member back—whether it’s cracking customer silence, outmaneuvering tough competition, or breaking through to decision-makers. We tailor the coaching to hit these challenges head-on.

Customised plan

Once we’ve pinpointed the challenges, we create personalised action plans. Whether it’s how to articulate your unique value proposition when asked “Why choose you?” or how to shift the conversation from technical details to strategic impact, we provide clear, actionable steps.

Real-world practice

We engage in role-playing exercises and real-world sales scenarios that mirror what your team is facing right now. For example, if a competitor is aggressively undercutting prices, we work on strategies to reframe the conversation around value, not just cost.

Continuous feedback and support

We provide ongoing support with weekly or bi-weekly sessions to review progress, refine strategies, and address challenges. This helps integrate new skills into daily routines and keeps sales momentum strong.

War Rooms

Coaching isn’t always a solo effort. Sometimes, it’s about getting the whole team on the same page.

That’s where our Sales Coaching War Rooms come in. We bring together everyone involved in a deal—sales reps, product specialists, and even the producer’s leads—to align messaging, map stakeholders, and prepare for high-stakes meetings.
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HIDE: Delivered on-demand

Sales coaching sessions are booked on-demand online via our e-learning platform. 
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What people say

Carsten put his own personality into his projects and gives very much of himself.
I will highly recommend him if organizations need to change or optimize. 
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Jan Elbæk, CSO, Chief Sales Officer – DynamicWeb 
I can only give my WARMEST recommendation to a participation in a training session with Carsten Hoelstad and Sales Coach. He has been one of the most inspirational people I have ever meet.
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Ulrik Nerløe, CEO - Unified People 
Through his enthusiasm and commitment, he made me reflect on who I am and made it possible for me to project it into my professional career – as well as my private life.  
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Jesper Olsen, Account Manager  
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Get in touch with us

Want to know more about the blended digital training?
Upcomming Newsletter 

Discover how we teach value-based selling

Learn the the Sales Coach value communication model
Get inspiration to best pratice sales skills 
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