Master Sales Conversations with AI Roleplay Training

At Sales Coach, we’ve built a roleplay training solution that actually sticks – because it’s real, relevant, and ruthless. Our AI roleplay bots simulate real-life sales conversation.
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In Your Context. For Your Team. With Measurable Impact.

Too many sales calls fall flat. Not because the product is wrong. Not because the market is cold.

But because your team didn’t get the chance to practice before picking up the phone.

Our AI roleplay bots recreate realistic sales conversations tailored to your products, target personas, and ideal customers. That means no generic scripts, no theory overload – just practical, hands-on training that reflects the real world your sellers work in.

What Is AI Roleplay?

An interactive training program where your sales team practices with intelligent AI avatars that behave like actual IT decision-makers – CISOs, CIOs, IT Architects, DevOps, you name it.

Every conversation is tailored to your context – whether it's cold calls, warm introductions, discovery calls or objection handling.

Your team learn by doing – safely, repeatedly, and without risking a single real-life lead.

Why It Works

Most sales training is passive.
We believe in active repetition and real-world relevance.

Here’s what makes AI Roleplay from Sales Coach different:
  • Trains real conversations – not just concepts
  • Fully contextualized to your market (IT Security, Managed Services etc.)
  • Immediate feedback and coaching tools
  • Performance tracking across the team
  • Full competence assessment before, during and after training
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What Your Sellers Will Learn

All based on our Sales Coach communication models, mindset training and practical theory – tuned to fit your exact sales context

Confident Openings

Learn how to kick off any call with clarity, confidence, and control – no awkward intros, just strong starts.

Curiosity Hooks

Master the art of sparking interest in under 10 seconds, so prospects lean in instead of tuning out.

Questioning That Converts

Ask smarter questions at the right moments to uncover needs, create relevance, and move the conversation forward.

Objection Handling & Value Framing

Handle resistance with calm authority and steer the dialogue toward value – not just features.

Let’s Build Better Sellers – One Call at a Time

You wouldn’t send a football player to the World Cup without practice.
Why send your sales team to battle without practicing first?

How It Works

—

1

We build the avatars

We design avatars that mirror your ideal clients – from who they are and where they work, to what drives them and what keeps them up at night.
2

We train your team

We train your team through structured workshops and hands-on AI roleplay – so they build real skills in real scenarios.
3

Track performance

You track everything in real time – with dashboards, performance reports, and targeted feedback that drives progress.

Context Is Everything – So We Build in Yours

Built in context – with the mindset, pressure, and priorities your buyers live with every day.
Michael is the CISO at DanFan Production A/S. He’s 40, sharp, and probably the nicest gatekeeper you’ll ever cold call – if you know how to earn his time.

Michael Thompson

IT Operations Manager at Viking Insurance A/S. She’s 55, tough to get through to, but a high-impact win if you do. Pressure? Absolutely. Worth it? Every time.

Leila Peterson

Used Across Sales Scenarios:

We create all kinds of scenarios – from realistic cold call simulations with your ideal clients to high-stakes exam calls focused on your own products.

  Cold Calls

Break the Ice and Book the Meeting
Train your sellers to cut through the noise, grab attention fast, and earn the right to continue the conversation.

  Discovery Calls

Build Trust Fast and Uncover Real Needs
Help your team move beyond generic qualification. We train them to ask smarter, deeper questions – and truly listen – so they uncover what matters most to the buyer and position real value early.

  Warm Calls

Reignite Dormant Leads with Relevance
Some leads just need the right spark. AI roleplay helps your reps re-engage past prospects with timely, relevant messaging that gets stalled opportunities back on track – no more “just checking in” calls.

  Cross-sell & Upsell

Unlock Hidden Revenue
Your best customers are often your best growth opportunity. We train your team to identify unmet needs, link solutions across your portfolio, and expand deals through value-driven conversations.

  Service Renewals

Go Beyond the Auto-Renew
Renewal calls shouldn't feel like paperwork. We help your team turn them into strategic conversations – to secure renewals, deepen relationships, and introduce more advanced or relevant solutions.

  Exam call

Prove They Know What They’re Selling
Test your team or partners in high-pressure calls with an AI examiner that challenges their product knowledge, messaging, and objection handling.

Want to hear what it sounds like in action?

Our own consultants jumped in, faced the AI, and went through the fire. – and hear how it went.

Book FREE discovery meeting!

Probably the easiest meeting you will book today.

If you want a introduction chat with Jesper on how an enablement program could look like in your context.

Including:
  • Basic training
  • Roleplay calling with the AI robots
  • Individual feedback and coaching


Just click the link below as the first step in your journey to fill the pipeline. 

Jesper Korsbæk Jensen

Partner & Professional Sales Coach and Business Growth Enabler. 
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