Context is everything
Selling managed IT security is a whole different game from pitching server hosting or backup solutions. At Sales Coach, we tailor strategies to each context, ensuring you address the unique challenges and needs of every product and client.
Our mission
Our mission is simple: cut through the fluff and teach you how to actually sell IT. We focus on practical, no-nonsense training that delivers results. By doubling down on context and real-world strategies, we enable your sales team to succeed.
How we started
Sales Coach was founded in 2005 with a mission to bridge the gap between theory and practice in sales training. Our journey began with a focus on IT resellers, distributors, and providers, and has since expanded to cover a wide range of sales contexts.
The journey to now
From early days to global presence, this is how we got to where we are today.
2005-2010: Early days
We started strong by teaming up with big names like EMC2, Fujitsu Siemens, and Atea. Our big break came in 2007 with HP, delivering training across 22 countries. By 2009, we were working with IBM in the Nordic region, creating tailored training programs.
2010-2015: Going digital
In 2010, we merged with an digital agency to boost our offerings with digital customer journeys and marketing strategies. By 2011, we founded MetaView, focusing on HPE and their global partners. We also expanded to Copenhagen, Vienna, Geneva, and Pretoria.
2015-2021: Global reach
We refined our training methods and went global, providing outstanding, context-driven sales training to HPE partners worldwide.
2021 - present: Sales Coach 2.0
In 2021, we became Sales Coach 2.0, adding e-learning, virtual sessions, and mentor support. Now in over 40 countries and multiple languages, our team of 4 employees and 5 expert consultants are ready to help you crush your sales goals.
meet our team
The team behind Sales Coach
Carsten Hoelstad
Professional Sales Coach & Business Growth Enabler
The original Sales Coach. With 18+ years in Sales Enablement, Carsten has founded 10+ companies, taken 6 internationally, and sold one. Carsten huge passion, and purpose in life, is helping other people and companies move forward. Known his no-nonsense, brutally honest approach, he's dedicated to help IT sales teams sell better.
Emil Cronval
Commercial Business Developer
Emil's start 20s have been filled with experiences from all corners of business, marketing, and sales. He have founded 2 companies and contributed to the building of a marketing department in a medium size ERP company. In Sales Coach he developing the business, for ensuring that salespeople in the IT industry always have the most effective solutions.
Jesper Korsbæk Jensen
Professional Sales Coach & Business Growth Enabler
With expertise in account management, business development, and stakeholder management, Jesper thrive on driving sales from A to Z. He is skilled at leading teams toward shared goals, particularly in areas like hybrid cloud and data center solutions. His analytical mindset allows me to tackle complex challenges with precision.
What others say
Carsten put his own personality into his projects and gives very much of himself. I will highly recommend him if organizations need to change or optimize.
Jan Elbæk, Chief Sales Officer at DynamicWeb
I can only give my WARMEST recommendation to a participation in a training session with Carsten Hoelstad and Sales Coach. He has been one of the most inspirational people I have ever meet.
Ulrik Nerløe, CEO at Unified People
Through his enthusiasm and commitment, he made me reflect on who I am and made it possible for me to project it into my professional career – as well as my private life.
Jesper Olsen, Account Manager
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