Master high-value IT deals with real-world sales training

Sales Coach is your go-to partner for cracking the HOW of high-value IT sales. Using our context-based methods and no-bullshit approach, we help IT distributors, resellers, and sales teams build and close more valuable pipeline.

The three-part Sales Coach training program

With over 19 years of refinement, our unconventional, context-based sales program transforms IT sales teams and leaders into 
sophisticated sellers capable of securing higher value contracts.

Team Sales Training

Get your sales team thinking better and selling smarter with the Sales Coach methodology, mindset, and communication models. 

1:1 Coaching Sessions

Hone the skills of individual team members through 1:1 and 1:many coaching sessions focused on real-world deals. 

Leadership Training

Our Leaders Go First training teaches you the Sales Coach methods and mindset in a management context. 
Empty space, drag to resize

Team Sales Training

Get your sales team thinking better and selling smarter with the Sales Coach methodology, mindset, and communication models. 
Empty space, drag to resize

1:1 Coaching Sessions

Hone the skills of individual team members through 1:1 and 1:many coaching sessions focused on real-world deals. 
Empty space, drag to resize

Leadership Training

Our Leaders Go First training teaches you the Sales Coach methods and mindset in a management context. 

Who we typically help

Resellers

Boost sales across all IT solutions, from cybersecurity to cloud. We train your team to master IT sales in any context.

Manufacturers

We help your partners grasp your value propositions, so they can present your solutions compellingly to customers.

Distributors

Boost your distribution power. We'll create and run partner programs that sharpen your resellers' skills and drive sales.

Scale your training with blended learning

Complement your in-person Sales Coach session with our digital modules to train more people, minimize time away from work, and ensure your team gets the most out of every program.
Train hundreds
Upqualify entire departments at a time, no matter their location.
Learn anywhere
Let your team learn anytime, anywhere, at their own pace.
Verify outcomes
Prove learning outcomes with hard-to-earn certificates.
Cut in-person costs
Cut travel, meal, and lodging costs without sacrificing training quality.
Write your awesome label here.

The Sales Coach philosophy

At Sales Coach, we cut through the nonsense. Our approach is all about practical, real-world training that teaches you the HOW, not just the what.

What others say

"Carsten invests himself 100%."
Empty space, drag to resize
Carsten put his own personality into his projects and gives very much of himself. I will highly recommend him if organizations need to change or optimize. 
Empty space, drag to resize
Jan Elbæk, Chief Sales Officer at DynamicWeb 
"One of the most inspirational people I've met."
Empty space, drag to resize
I can only give my WARMEST recommendation to a participation in a training session with Carsten Hoelstad and Sales Coach. He has been one of the most inspirational people I have ever meet.
Empty space, drag to resize
Ulrik Nerløe, CEO at Unified People
"He help me reflect on who I am."
Empty space, drag to resize
Through his enthusiasm and commitment, he made me reflect on who I am and made it possible for me to project it into my professional career – as well as my private life.  
Empty space, drag to resize
Jesper Olsen, Account Manager  

HIDEN: Learn more about our sales principles

Upcomming Newsletter 

Discover how we teach value-based selling

Learn the the Sales Coach value communication model
Get inspiration to best pratice sales skills 
Write your awesome label here.