At Sales Coach, we tailor strategies to each context, ensuring you effectively address the unique challenges and needs of every product and client. See how we’ve succeeded in doing so.

Read Some Of Our Reseller Success Stories

Here you can see what resellers have achieved after completing the sales enablement program with Sales Coach.

How We Have Supported Distributors

What can we do for distributors? Read about their experiences with us as their trusted sales enablement partner.

See What Other Producers Say about Sales Coach

Do you want a sales enablement partner who understands you and your channel? See what other producers say.

Martin Gjernø | Account Executive, TDC Erhverv

Reseller Success Stories

Sales Coach has played a key role in enabling us to engage in more value-based solution discussions with our customers. This has helped us articulate not just what we want to sell, but more importantly, the specific problems we aim to solve.

With deep expertise in IT sales and the industry as a whole, Sales Coach delivers highly relevant training while speaking the same language as our team. This alignment has significantly improved our understanding, as the training is based on real-world products and challenges that mirror those of our customers.

We have greatly appreciated our collaboration with Sales Coach and look forward to continuing it in the future.

// Martin Gjernø | Account Executive, TDC Erhverv

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In our program, we had Carsten Hoelstad, an exceptional sales trainer who, with his expertise and engaging approach, creates a shared frame of reference for all participants. His training is both inspiring and practical, making complex sales strategies easy to understand and apply. Carsten excels at motivating and developing his participants, helping them unleash their full potential.

// Bo Reggelsen | Business Director, Coodex A/S

Sales Coach makes a real, positive difference. This is due not only to the energy and expertise in sales and consulting but also to the sales methods and tools they share and trains their clients to master.

I have seen Sales Coach help elevate the competence of my entire sales organization, which has been a key contributing factor to our sales success and continuous growth for 10 consecutive years.

If I had to choose a new Sales Coach, I would choose Sales Coach and Carsten again—without hesitation.

// Morten Grosbøll Arknæs | Vice President, Danoffice IT Green

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// Louise Møller-Nielsen | Enterprise Account Executive, Hitachi-Vantara

Distributor Success Stories

Because It Works! Sales Coach’s models shift your mindset, transforming the way you engage with customers and people in general – for the better.

My abilities and success in sales improved significantly, and I started achieving things I had previously struggled with. Even though I was already good at my job, I suddenly understood the mechanics behind it and was able to apply them through conscious choices. I realized why I did what I did and how small changes can make a big difference.

// Louise Møller-Nielsen | Enterprise Account Executive, Hitachi-Vantara

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I would recommend Sales Coach to everyone who works within sales or partner enablement. They have the experience, skills and tools that really can help you increase your sales and make you more successful in your work.

They have the ability to get you engaged and believe in the sales story. And also they is able to give real life examples that you can relate to.

// Vidar Audum | Regional Lead HPE CoC Nordics and Baltics, Also Group

Jan Elbæk | Chief Sales Officer, DynamicWeb

Producer Success Stories

I have known Sales Coach for a number of years and worked closely with them on transforming sales forces across multiple projects. They have a very practical approach to motivating organizations for change.

Sales Coach utilizes a powerful toolbox, combining it with real-world cases from their extensive experience. Our collaboration has driven visible change and created significant value in value-based selling.

Sales Coach brings a personalized approach to every project, investing deeply in the success of their clients.

I highly recommend Sales Coach for any organization looking to drive change or optimize their sales performance.

// Jan Elbæk | Chief Sales Officer, DynamicWeb

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As an employee at a cybersecurity manufacturer, I have had the experience of working with Carsten and his sales training in connection with my work at a specific partner within a specific sales training program.

In collaboration with partners, I helped establish the cooperation with Carsten and personally participated in the planning, execution, ongoing evaluations, and conclusion of the training program.

There are several aspects of the program that are significantly different from anything I have experienced before:

Context-Based Training:

The training is conducted within a highly specific context—in this case, IT security—rooted in a deep understanding of the market, the threat landscape, and the customers' current level of maturity.

WHY messages: Highly concrete, relevant, and specific insights into the market dynamics.
WHAT messages: Clear, recognizable, and practical guidance on which products and services partners and we, as the manufacturer, can bring to market.
HOW messages: A structured, real-world approach to how partners and we, as the manufacturer, can help customers transition from one solution to another, ensuring practical applicability.

The Change Process:
Throughout the 3-4 month training program, there is a strong focus on translating theoretical knowledge into real-world application, ensuring that, over time, it develops into tangible skills for each participant. In practice, this means that actual customer dialogues from participants’ daily work become part of the training material.

This approach creates a commitment to change, as expectations for how the training should be applied in real, practical sales dialogues are made very explicit—precisely because they are integrated into the training material in the classroom.

Value for Money:
The above description of the program is an attempt to highlight the intense focus on creating a lasting transformation in sales. Throughout the training process, this is designed to result in a commitment to building a pipeline and, ultimately, driving additional sales.

The Instructors Role:
Carsten possesses deep knowledge of cybersecurity, having pursued certifications to reach a high level of expertise. His strong skills in sales and sales methodologies are evident throughout the program.
While motivation isn’t the primary goal of the training, Carsten has the ability to "hold the room", creating an inspiring and engaging atmosphere in every session.

Final Thoughts:
Based on a long career in sales (and life in general), I have gained significant experience with many exciting and inspiring sales training programs, courses, and instructors. However, despite these valuable experiences, very little has translated into actual skills and competencies—simply because the opportunity to apply my knowledge in real-world scenarios and the right context has not been present.

In this sales training program, participants don’t just get the opportunity to apply their learning—it is an integral part of the process and a fundamental premise. This alone makes a significant and measurable difference.

My simple thesis is that if we, as a manufacturer, can offer this sales training to our 10 largest partners for all their salespeople, we will, within a very short time, secure a strong market position—perhaps even dominance—across large parts of the Danish IT security sector.

// Kim Junge | Partner Sales Manager, Fortinet